Playcorion Group and Audi® Sport Expands Collaboration with a Brand New Set of Officially Licensed Audi Sports Themes
- 2 days ago
- 3 min read
More Than 15 Performance-Inspired Themes Now Available via the Audi Themes Platform and myAudi app, Further Enhancing Audi Drivers’ In-Car Visual Experience
Schwerte, July 2, 2026 - Playcorion Group (formerly snakebyte Group), a global leader in consumer electronics and software development, is pleased to announce that its collaboration with Audi® Sport, one of the world’s most iconic name in luxury automobiles, is continuing with a brand new set of Audi Sport themes for Audi vehicles, giving drivers the opportunity to customise their in-car experience with even more freedom and personality.
The launch of the Audi Sport licensed themes began last year and heralds a vital part of the growing content portfolio for the Audi Themes platform. The last 12 months have seen snakebyte digital (now Playcorion) further establish itself as a key strategic content partner within the Audi digital ecosystem, ensuring that high-quality, brand compliant content is readily available for any drivers who want to create digitally personalised environments using the Audi’s MMI (Multi Media Interface) infotainment screen and extended ambient lighting option.
Playcorion’s automotive-focused themes have a strong focus on Audi Sport models, with the new themes featuring both classic and modern racing circuits (such as the legendary Le Mans) and a whole host of motorsport-inspired environments (including Rally themes) that celebrate Audi Sports’s rich motorsports heritage. A number of seasonal themes that celebrate the changing colours of the passing months have also just landed, as well as some special themes for holiday festivities.
Audi Themes are available for all vehicles manufactured after 2022 that are fitted with Audi connect Navigation & Infotainment packages (excluding the Audi Q2, TT and R8), and are all available for both purchase and activation through the myAudi app. Not only will these new themes enhance drivers' MMI display with distinctive images closely linked to a driver’s passions and personal tastes, they will also be able to enjoy coordinated ambient lighting within the vehicle, giving a truly cohesive and creative character to the entire vehicle interior.
The myAudi app allows drivers to explore the entire range of Themes with just a few taps on their mobile screen, or they can be purchased directly in the vehicle using the car’s touchscreen. For added peace of mind, Themes come with a 14-day return window and can be previewed within the app, with a short demonstration lighting up the cabin before any final decisions are made. In compatible models, they are displayed across both screens, creating a bold visual experience every time you get behind the wheel.
These brand-new sports themes join over 240+ Themes that are currently available, including last year’s offerings from snakebyte digital (now Playcorion).Commenting on the new themes, Mike Steup, Chairman of Playcorion said “ Our continued licensing collaboration with Audi Sport highlights our commitment to delivering the kind of content that Audi drivers really connect with, and pushes forward an exciting evolution in how people of today can experience their cars. Our team has worked closely with the Audi Sport licensing team to ensure that our visual content aligns perfectly with their brand’s premium guidelines and quality standards. Audi Sport’s motorsport heritage is second to none, and we’re excited to be able to use our expertise to bring that passion and spirit directly into the cabin for everyone who owns an Audi.”
For more information about Audi Themes, please visit: website or Themenwelt (Germany Only) / Audi Themes USA (United States).
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Only vehicles with extended ambient lighting option (multi-coloured) will be able to benefit from the effect on your ambient lighting. *Drivers are encouraged to contact their local Audi Centre to check your car’s compatibility and for assistance with installation.
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About Playcorion Group
Playcorion Group is a global gaming group overseeing specialised brands across distinct gaming categories. Its portfolio includes Honeycomb (flight simulation hardware), snakebyte (gaming accessories and peripherals), and PebblePlay (children’s gaming and edutainment solutions). The Group focuses on building long-term brand value through innovation, focused execution, and strong global partnerships.
For more information, visit: www.playcorion.com
