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Embracer Freemode Bolsters Internal PR & Communications

PR Team Formed as Part of the Group’s Service Offering

Livermore, CA – November 1, 2022 – Embracer Freemode announced today a new PR and Communications team, designed to offer internal support to the Embracer Freemode companies.

Announced earlier this year, Embracer Freemode supports & guides innovative independently operated businesses, pursuing wider opportunities in gaming & entertainment.

Operating 14 gaming and entertainment Companies in six countries with a total of 580 employees, the companies within Embracer Freemode will be able to draw upon the expertise of the PR team, assisting them with their individual communication goals.

The team will be led by industry veterans with deep experience in gaming, retro and consumer tech PR. Alex Verrey (Joytech, Mad Catz, Big Boy PR, Little Big PR, Heaven Media) assumes the role of VP of PR & Communications, joined by Gabrielle Hibberd (Little Big PR, Heaven Media, Renaissance PR) in the role of Head of PR.

Commenting on the new PR hires, Lee Guinchard, CEO of Embracer Freemode said, “With fourteen companies sitting within the Freemode group, it’s important that we support our family of businesses with robust PR and Communications, benefiting from the efficiencies and experience our in-house team can provide. Sitting within our Services department, today’s announcement is part of a broader plan to ensure organic growth throughout the operating group.”

Alex Verrey, VP of PR & Communications added, “With 30 years of industry experience behind me, my love of retro and classic gaming only grows stronger, so the opportunity to join Embracer Freemode, a group which cherishes heritage gaming as part of their DNA was simply too good an opportunity to pass up.” Continuing, Alex said, “Embracer is leading the industry in presenting a decentralized, progressive business model in which companies can thrive and serve the gaming community. From retro to modern gaming, devices, and hardware, and so much more, there’ll be plenty to keep us busy in the months and years ahead.”

About Embracer Freemode

Embracer Freemode (“Freemode”) is Embracer Group`s 11th Operating Group. Freemode is a global ecosystem of independently run companies led by passionate creators, entrepreneurs and business leaders with decades of combined experience in gaming and entertainment. Freemode supports its businesses with strategic, operational, and financial support, helping its businesses accelerate growth with a long-term mindset.

Freemode Operating Group companies include Embracer companies: Middle-Earth Enterprises (USA), Limited Run Games (USA), Singtrix (USA) Tatsujin (Japan), Game Outlet Europe (Sweden), Clear River Games (Sweden), Quantic Lab (Romania), Bitwave Games (Sweden), Gioteck (United Kingdom), C77 Entertainment (USA) and Grimfrost (Sweden).

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