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Embracer Freemode Welcomes Industry Veteran Brian Bright to the Leadership Team


Former Activision® Game Director Joins Embracer’s 11th Operating Group Livermore, CA – October 25th 2022 – Embracer Freemode, the recently announced 11th operating group of Embracer, announced today that industry veteran Brian Bright has joined the leadership team, further bolstering support for the Embracer Freemode eco-system of companies.


A highly regarded industry figure, Brian is known for his unrivalled creative ability and management skills, previously serving for 25 years at Activision®, instrumental in launching several billion-dollar AAA games. Most recently, Brian served as Co-op Game Director at Infinity Ward™, working on the juggernaut franchise, Call of Duty™. To date, the titles developed at Infinity Ward™ have won over 200 ‘Game of the Year’ awards, alongside 100 ‘Editor's Choice’ awards, a testament to the unique talent and creativity Brian brings to his work.


Brian’s skillset is founded on deep creative and management experience, spanning over two decades at Activision® studio, Neversoft™. Here, Brian held the key role of Game Director for the iconic Tony Hawk’s Pro Skater™ series, as well as serving as Project Director for the billion-dollar, pop culture phenomenon, Guitar Hero™. A pillar of the management team, Brian ran multiple creative teams and managed highly complex cross-functional departments. With over 40 game release credits and 10 issued patents to his name, Brian’s impressive resume includes an enviable track-record of accomplishments.


“There’s little doubt that Brian’s addition to the leadership team will prove hugely significant to the group. With unrivalled acumen across game development, Brian’s top-tier leadership skills and technical savvy have cemented his status in our industry,” said Lee Guinchard, CEO of Embracer Freemode. “Brian is a highly creative, hands-on designer and trusted studio leader with a proven record of delivering high-quality gaming experiences on time and on budget. His impressive credentials and technical prowess will be a huge asset as we grow our group and continue developing quality gaming experiences.”


Brian Bright commented, “Embracer’s decentralized model and entrepreneurial spirit are a breath of fresh air. By taking a long-term vision towards game development, Embracer has an enticing business model, which is why I believe the group has enjoyed such rapid growth. With a progressive attitude that serves the gaming community first, I’m delighted to join the leadership team and look forward to putting my skillset to work as part of the Freemode family.”



About Embracer Freemode

Embracer Freemode (“Freemode”) is Embracer Group`s 11th Operating Group. Freemode is a global ecosystem of independently run companies led by passionate creators, entrepreneurs and business leaders with decades of combined experience in gaming and entertainment. Freemode supports its businesses with strategic, operational and financial support, helping its businesses accelerate growth with a long-term mindset.

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Media Contacts:


Alex Verrey, VP of PR & Communications


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